In recent years, the rapid development of financial technologies and artificial intelligence has fundamentally transformed the financial services and investment industry. One of the most significant innovations in this field is Robo-Advisors, which provide automated and personalized investment services using intelligent algorithms and the analysis of financial and behavioral data. The aim of this study is to design a personalized robo-advisory system for Iranian retail investors that can generate optimized investment recommendations based on individuals’ risk tolerance, behavioral characteristics, and financial goals. This research is applied and development-oriented and follows an intelligent system design approach. The proposed framework integrates behavioral finance, artificial intelligence, and portfolio optimization techniques.Given the behavioral characteristics of retail investors, including cognitive biases, emotional decision-making, and limited access to professional financial information, the use of intelligent advisory systems can play a crucial role in improving decision-making quality. Moreover, this technology reduces reliance on human advisors and enhances equal access to investment management services. In emerging markets such as Iran, where volatility and information asymmetry are relatively high, the application of AI-based financial tools becomes even more important. Furthermore, such systems can contribute to improving market transparency, enhancing financial efficiency, and optimizing resource allocation at the individual level.
The results suggest that the use of robo-advisors can reduce behavioral biases, improve asset allocation, and enhance risk-adjusted returns. In addition, the personalization of financial services plays a significant role in increasing investor satisfaction and trust. Ultimately, developing a localized robo-advisory system tailored to the Iranian capital market can improve individual financial decision-making efficiency and facilitate the development of innovative financial services in the country.