Agarwal, A., Shankar, R., & Tiwari, M. K. (2006). Modeling the metrics of lean, agile and leagile supply chain. European Journal of Operational Research, 173(1), 211–225. https://doi.org/10.1016/j.ejor.2005.04.032
Ahmad, S., et al. (2023). Green marketing mix and sustainable consumer behavior in emerging economies. Journal of Cleaner Production, 385, 135678. https://doi.org/10.1016/j.jclepro.2022.135678
Al Barwari, P., Ali, K. A. A., Moussa, K. M., & Ahmed, D. H. (2025). Innovative marketing and sustainable success in SMEs with evidence from Northern Iraq. Discover Sustainability, 6, Article 610.
Al-Hawamdeh, A., et al. (2024). Cost-benefit analysis of green business practices. Business Strategy and the Environment, 33(2), 1120–1135. https://doi.org/10.1002/bse.3540
Alshakib, M., et al. (2023). Environmental awareness and green consumerism. Environmental Science and Pollution Research, 30(4), 4501–4515. https://doi.org/10.1007/s11356-022-22450-x
Ambrosini, V., & Bowman, C. (2009). What are dynamic capabilities and are they a useful construct in strategic management? International Journal of Management Reviews, 11(1), 29–49. https://doi.org/10.1111/j.1468-2370.2008.00251.x
Arnett, D. B., & Wittmann, C. M. (2014). Improving marketing capabilities: The role of marketing resource deployment. Journal of Business Research, 67(8), 1645–1652. https://doi.org/10.1016/j.jbusres.2013.10.004
Banite, M., et al. (2010). Green marketing segmentation and consumer profiling. European Journal of Marketing, 44(7), 980–998. https://doi.org/10.1108/03090561011047517
Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9–24. https://doi.org/10.2307/41166284
Biswas, A., et al. (2019). Social norms and online sharing of green consumer choices. Computers in Human Behavior, 92, 345–356. https://doi.org/10.1016/j.chb.2018.11.018
Bruce, M., Daly, L., & Peters, M. (2004). Lean or agile: A solution for supply chain management in the textiles and clothing industry. International Journal of Operations & Production Management, 24(2), 151–170. https://doi.org/10.1108/01443570410514867
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: A review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85–105. https://doi.org/10.1111/j.1468-2370.2009.00275.x
Chamorro, A., Rubio, S., & Miranda, F. J. (2009). Characteristics of research on green marketing. Business Strategy and the Environment, 18(4), 223–239. https://doi.org/10.1002/bse.571
Chan, R. Y. K. (2014). Green marketing: A holistic management approach. Journal of Marketing Management, 30(3), 280–305. https://doi.org/10.1080/0267257X.2013.856983
Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489–500. https://doi.org/10.1007/s10551-012-1360-0
Cialdini, R. B., Demaine, L. J., Sagarin, B. J., Barrett, D. W., Rhoads, K., & Winter, P. L. (2006). Managing social norms for persuasive impact. Social Influence, 1(1), 3–15. https://doi.org/10.1080/15534510500181459
Crane, A. (2000). Facing the backlash: Green marketing and strategic reorientation in the 1990s. Journal of Strategic Marketing, 8(3), 277–296. https://doi.org/10.1080/09652540050110011
Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. (2011). Green marketing strategies: An examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), 158–174. https://doi.org/10.1007/s11747-010-0227-0
Darnall, N., Jolley, G. J., & Handfield, R. (2008). Environmental management systems and green supply chain management: Complements for sustainability? Business Strategy and the Environment, 17(1), 30–45. https://doi.org/10.1002/bse.557
Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. https://doi.org/10.1525/cmr.2011.54.1.64
Duarte, S., & Machado, V. C. (2011). Green supply chain management: State of the art. Supply Chain Management: An International Journal, 16(3), 183–192. https://doi.org/10.1108/13598541111127165
Dubey, R., Gunasekaran, A., & Ali, S. S. (2015). Exploring the relationship between leadership, operational practices, institutional pressures and environmental performance: A framework for green supply chain. International Journal of Production Economics, 160, 120–132. https://doi.org/10.1016/j.ijpe.2014.10.001
Epstein, M. J., & Roy, M. J. (2001). Sustainability in action: Identifying and measuring the key performance drivers. Long Range Planning, 34(5), 585–604. https://doi.org/10.1016/S0024-6301(01)00084-X
Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46(1), 79–84.
Gray, R., Kouhy, R., & Lavers, S. (1995). Corporate social and environmental reporting: A review of the literature and a longitudinal study of UK disclosure. Accounting, Auditing & Accountability Journal, 8(2), 47–77. https://doi.org/10.1108/09513579510146996
Green, K. W., Whitten, D., & Inman, R. A. (2008). The impact of logistics performance on organizational performance in a supply chain context. Supply Chain Management: An International Journal, 13(4), 317–327. https://doi.org/10.1108/13598540810882206
Green, K. W., Zelbst, P. J., Meacham, J., & Bhadauria, V. S. (2012). Green supply chain management practices: Impact on performance. Supply Chain Management: An International Journal, 17(3), 290–305. https://doi.org/10.1108/13598541211227126
Gunasekaran, A., Patel, C., & McGaughey, R. E. (2004). A framework for supply chain performance measurement. International Journal of Production Economics, 87(3), 333–347. https://doi.org/10.1016/j.ijpe.2003.08.003
Hartmann, P., & Apaolaza-Ibáñez, V. (2012). Consumer attitude and purchase intention toward green energy brands: The roles of environmental concern and brand affect. Journal of Marketing Strategy, 28(5–6), 636–655. https://doi.org/10.1080/0267257X.2012.698632
Hugo, W. M. J., Badenhorst-Weiss, J. A., & Van Biljon, E. H. B. (2011). Purchasing and Supply Management (6th ed.). Van Schaik Publishers.
Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green products purchase intention. Journal of Cleaner Production, 150, 1354–1362. https://doi.org/10.1016/j.jclepro.2017.02.187
Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132–135. https://doi.org/10.1509/jmkg.75.4.132
Kotler, P., & Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, 33(1), 10–15. https://doi.org/10.1177/002224296903300103
Kumar, V., Rahman, Z., & Kazmi, A. A. (2021). Green marketing innovation and sustainable competitive advantage: A bibliometric and conceptual review. Journal of Cleaner Production, 279, 123894. https://doi.org/10.1016/j.jclepro.2020.123894
Laari, S., Töyli, J., Solakivi, T., & Ojala, L. (2016). Firm performance and customer-driven green supply chain management. Journal of Cleaner Production, 112, 1960–1970. https://doi.org/10.1016/j.jclepro.2015.06.150
Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155
Lee, K. H., & Tang, R. W. (2010). Challenges in green pricing and product differentiation. Business Strategy and the Environment, 19(4), 227–241. https://doi.org/10.1002/bse.642
Lenox, M., & Ehrenfeld, J. (1997). Organizing for effective environmental management. Business Strategy and the Environment, 6(4), 187–196. https://doi.org/10.1002/(SICI)1099-0836(199709)6:4<187::AID-BSE112>3.0.CO;2-N
Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: Do firms do it, does it pay off, and what are the implications for environmental sustainability? Journal of the Academy of Marketing Science, 41(2), 151–170. https://doi.org/10.1007/s11747-012-0317-2
Linton, J. D., Klassen, R., & Jayaraman, V. (2007). Sustainable supply chains: An introduction. Journal of Operations Management, 25(6), 1075–1082. https://doi.org/10.1016/j.jom.2007.01.012
Liu, X., Wang, C., Shishime, T., & Fujitsuka, T. (2012). Sustainable consumption: Green consumer behaviour when purchasing products. Journal of Cleaner Production, 32, 120–130. https://doi.org/10.1016/j.jclepro.2012.03.021
Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209–227. https://doi.org/10.1108/00070700110386711
McDaniel, S. W., & Rylander, D. H. (1993). Strategic green marketing. Journal of Consumer Marketing, 10(3), 4–10. https://doi.org/10.1108/07363769310041929
Min, H., & Galle, W. P. (2001). Green purchasing practices of US firms. International Journal of Operations & Production Management, 21(9), 1222–1238. https://doi.org/10.1108/EUM0000000005923
Ottman, J. A. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Routledge. https://doi.org/10.4324/9781351278683
Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80, 236–246. https://doi.org/10.1016/j.jbusres.2017.05.025
Peattie, K. (2001). Towards sustainability: The third age of green marketing. The Marketing Review, 2(2), 129–146. https://doi.org/10.1362/1469347012569869
Peattie, K., & Peattie, S. (2003). Ready to fly solo? Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3(3), 365–385. https://doi.org/10.1177/147059310333006
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319. https://doi.org/10.1016/j.jbusres.2011.01.016
Polonsky, M. J., & Rosenberger, P. J. (2001). Reevaluating green marketing: A strategic approach. Business Horizons, 44(5), 21–30. https://doi.org/10.1016/S0007-6813(01)80057-4
Porter, M. E., & Kramer, M. R. (2006). Strategy and society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62–77.
Porter, M. E., & Kramer, M. R. (2011). Creating shared value: How to reinvent capitalism—and unleash a wave of innovation and growth. Harvard Business Review, 89(1–2), 62–77.
Rivera-Camino, J. (2007). Re-evaluating green marketing strategy: A stakeholder perspective. European Journal of Marketing, 41(11/12), 1328–1358. https://doi.org/10.1108/03090560710821206
Schwartz, S. H. (1977). Normative influences on altruism. Advances in Experimental Social Psychology, 10, 221–279. https://doi.org/10.1016/S0065-2601(08)60358-5
Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699–1710. https://doi.org/10.1016/j.jclepro.2008.04.020
Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699–1710. https://doi.org/10.1016/j.jclepro.2008.04.020
Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21–39. https://doi.org/10.1007/s11747-010-0216-3
Strauss, A., & Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd Ed.). SAGE Publications.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Thøgersen, J. (2000). Psychological determinants of paying a higher price for environmentally friendly products. Journal of Consumer Policy, 23(4), 439–468. https://doi.org/10.1023/A:1007227415414
Tseng, M. L., Islam, M. S., Karia, N., Fauzi, F. A., & Afrin, S. (2019). A literature review on green supply chain management: Trends and future challenges. Resources, Conservation and Recycling, 141, 145–162. https://doi.org/10.1016/j.resconrec.2018.10.00.
Vachon, S., & Klassen, R. D. (2006). Extending green practices across the supply chain: The impact of upstream and downstream integration. International Journal of Operations & Production Management, 26(7), 795–821. https://doi.org/10.1108/01443570610672248
Wisner, J. D., Tan, K. C., & Leong, G. K. (2012). Principles of Supply Chain Management: A Balanced Approach (3rd ed.). South-Western Cengage Learning.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zsidisin, G. A., & Siferd, S. P. (2001). Environmental purchasing: A framework for theory development. European Journal of Purchasing & Supply Management, 7(1), 61–73. https://doi.org/10.1016/S0969-7012(00)00007-1